HEMA x Philips kookboek

Challenge

HEMA and Philips teamed up to launch a new line of kitchen appliances: Philips technology wrapped in HEMA design. To support the launch, they wanted to create a cookbook. The challenge for the creative team was to promote the new line of kitchen appliances and to design a cookbook that visually reflected the strengths of both brands, without compromising either one.

Solution

APS Group developed the concept ‘Samen’ (meaning ‘Together’). ‘Together’ became the heart of the cookbook and the creative thread running through the entire production. Together with HEMA employees and fans, APS Group gathered warm memories of cooking together, from cherished family traditions to spontaneous kitchen experiments. These stories, combined with practical inspiration, show how cooking together with kitchen appliances from Philips and HEMA brings joy and connection. A cookbook made to help you enjoy every moment in the kitchen, together.