Step into modern nature

Challenge

Even though Marmoleum was invented 125 years ago, this floor is still the floor of the future; very modern and purely made from natural products. But, this is a big secret for architects and interior designers. Their perception of this floor is that it is old fashioned and outdated. Due to the marble look and feel, the smell of linoleum and the fact that this floor is laying now for ages already in hospitals, elderly homes and schools. So the challenge is to turn their perception. Using the introduction of the new Solid line of Marmoleum, to show that this floor is modern and nature based (a natural floor is good for your well being).

Solution

The campaign shows the re-connection between nature and different spaces in order to convince the target audience that this is the floor you need to integrate in your designs to be future proof; step into modern nature with Marmoleum. Literately showing the connection between nature and Marmoleum; Photographing a step from nature into an interior. Combining design, nature and people into strong images. We created a global B2B campaign for Forbo, seen in every important architect magazine, collaboration with Dezeen, exposed at Interior events and social media, only targeted on interior designers and architects.