Branded Merchandise

Challenge

To support the launch of HBO Max across Europe, Warner Bros. required high-quality branded merchandise to ensure a cohesive and engaging debut across 19 diverse markets. Warner Bros. curated a selection of branded premiums for employees to order as promotional gifts. The primary challenge was delivering these items at scale while maintaining consistent brand appeal and a high standard of quality.

Solution

APS Group partnered with Warner Bros. to deliver a complete end-to-end solution for the European rollout. From initial sourcing and production to final fulfillment, APS handled every detail across all launch markets. By meticulously planning each step—from product selection to seamless coordination of distribution—we ensured that HBO Max’s brand vision was fully realised in each region.