Price Promotion

Challenge

Volvo Cars Netherlands and APS Group have been working together for many years in the production of price lists. These price lists are published on the Volvo website. While they were content-wise accurate and practically usable, they did not fully reflect Volvo’s innovation and design. The price lists could be made more organised, providing customers with better insight into the car’s features and the available extras and packages.

Solution

The solution lies within the problem. By combining the model overview, packs, accessories, and specifications with more design, experience, playfulness, and humanity, it becomes more enjoyable for the seller to go through the additional options with the buyer, and the buyer is more encouraged to explore and compare extras.