Warner Bros. Discovery partners with APS Group for European launch of Max

After successful launches in the US and LATAM, the much-loved streaming service that has delivered countless iconic series and films will now be available to a European audience for the first time, as of 21^st May. We’re thrilled to have partnered with Warner Bros. Discovery on this exciting launch by providing a full end-to-end service for Branded Merchandise products.

From sourcing, compiling and fulfilment, our team delivered large quantities of 39 product types, to 19 different countries to support the launch events.

Darina Cisneros, Marketing Manager at WBD, says: “Working with APS Group has been great – the team are creative and innovative and are very responsive to any queries. They were able to provide exactly what we needed, and the products delighted our audience across all launch activities. Thank you to the team and all involved in making this launch run smoothly.”

Anne-Marie O’Hara, Category Director for Branded Merchandise at APS Group added, “We’re very proud to have supported the European launch for HBO Max and helping them to engage with their new audience! Our partnership demonstrates the ability and expertise of our team to deliver amazing branded merchandise for large-scale events, and we’re very excited to see the partnership with HBO Max continue to grow.”

If you would like to speak to our team about Branded Merchandise, or how we can support your future campaigns, then please get in touch via [email protected].