Volvo NL EX40/EC40
VOLVO
Challenge
A new model calls for a new story. The campaign was designed to increase awareness of the all-new Volvo EX40/EC40 and demonstrate how seamlessly it fits into the rhythms of everyday family life. By showcasing real-life moments and meaningful family connections, the campaign aimed to make the EX40 feel both relevant and aspirational.
Solution
To support the launch of the new Volvo EX40/EC40, we refreshed and optimized existing campaign assets to align with the updated model and campaign narrative.
For television, the commercial was re-edited using carefully selected footage that better reflected the renewed design and family-focused positioning of the EX40. In parallel, the campaign message was seamlessly translated to radio, ensuring a consistent and recognizable brand story across channels.
Results
The campaign is currently live, and performance results are still being collected, with full campaign results to be evaluated upon completion.
