Volvo NL EX60
VOLVO
Challenge
To successfully launch the Volvo EX60, we set out to achieve one clear objective: maximize visibility across every relevant media channel and create a connected brand experience that would resonate both online and offline.
Solution
We developed and delivered a bold, multi-channel campaign designed to make an impact across every audience touchpoint. By introducing fresh creative ideas and optimizing existing campaign assets, we ensured a consistent and compelling brand presence throughout the launch.
To further elevate the campaign, we adapted and created assets for premium placements such as Ziggo Dome and The Wall, ensuring a strong and consistent brand presence across both digital and physical environments. The result was a high-impact campaign that delivered visibility at scale.
Results
The Volvo EX60 introduction campaign delivered outstanding results, generating a sustained volume of high-quality leads and a strong conversion into orders.
The success of the campaign was further validated by the TV commercial’s performance on Dutch national television. The STER commercial was highly appreciated by viewers and ranked among the top 5% best-performing commercials, demonstrating exceptional effectiveness in capturing attention and driving engagement.
